Okonventionell märkning av storlekar på kläder

Klädmärket Hope gillar jag. Praktiska vackra kläder i fina hållbara tyger. Nu tar de ett steg på vägen att inte vara så uppdelade i manligt och kvinnligt. Vi ser hur våra kunder väljer fritt,
säger de. Så från och med nu kommer de att märka sina kläder med både manliga och kvinnliga storlekar.
Kul initiativ!

Så här skriver Hope: Over and over again, we hear stories from customers who shop across the conventional gender departments — women who love the fit of a men’s trouser or men who wear knits from the women’s collection. We think there’s something incredibly liberating about that and that it’s something that should be encouraged and celebrated. These people represent the individuality and confidence we love to see and support.
The New Sizing System
To celebrate these individuals, we’re introducing a new sizing system and will from spring/summer 2017 label all our garments with both women’s and men’s sizes. After all, there’s no reason why anyone should feel limited by the conventions of women’s and menswear.

This new sizing system adheres to general European sizes and makes it easier for everyone to try on something new. It’s a small step, but we hope it pushes the development towards a less gender-normative way of seeing fashion.

Läs mer om hur det kommer att fungera här